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Lake Success, NY, March 2, 2009: LISS Group announced today that despite the current economic crisis it is launching an aggressive expansion plan for 2009 in an effort to bring this full service technology and business development company to the next level.

“All the economists will tell you to buy when the market is down,” says LISS Operations Officer Ira Reisman. “So we decided to invest in something we can rely on—ourselves.” Reisman along with his partner Eyal Isaac were crucial in taking the LISS Group from a small IT company in 2000 to a large scale technology force serving hundreds of high profile corporate and celebrity clients in the Metro NY area. “But the next phase in our expansion is putting people in the seats,” Reisman says.

With new hires Chris Bruderer, Matt Malloy, and Rod Schecter, LISS hopes to expand their current services and venture into new territory. “Bruderer & Malloy add the tech know-how to create more profitable business infrastructures and more agile web platforms for our clients. Schecter adds big company thinking and strategy, rounding out our team with focused messaging and creative marketing campaigns.”

As Director of Professional Services, Bruderer implements and structures complex and customized technology solutions to fit any business need while Malloy brings years of pragmatic programming experience to create powerful tools for both web clients and businesses looking to maximize their internal efficiency protocols. Schecter will be spearheading both the internal and external marketing and communications division.

By adding new senior members to their already robust data centers and active workforce, LISS is positioning itself as a unique technology and business support firm poised for growth in an otherwise unsure economy.

“Our goal is to take outsourcing to a whole new level,” says Eyal Isaac. “What we see emerging in today’s economic climate is a need for outsourced specialists that allow corporations to trim unnecessary costs.  The truth is that we feel business owners should be asking how much they are truly getting out of their in-house workers and act accordingly.”

LISS argues that outsourcing makes the most sense in this economy for companies that are losing money on their in-house IT and marketing departments. “By creating a truly plug-in system for sustaining and marketing businesses, we offer clients seamless integration with the services they need—when they need them,” says Isaac. “Which is where your dollars count.”

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About The LISS Group

Founded in 1984, the LISS Group made its name by providing technology solutions before "IT" found its place in the corporate nomenclature. Almost thirty years since its inception, LISS has evolved into a robust corporate partner for today's diverse business models. By offering a broad range of services from technology consultancy and information architecture to web and content development, the LISS group has helped build today's new business culture while refining the fuel that makes it grow. With four specialty affiliates, a comprehensive corporate network, and offices in strategic US regions, the LISS Group caters to both emerging and established businesses nationwide.